Catalogues, view books, and annual reports can be primary communications vehicles for representing schools, colleges, or divisions of Tufts to large internal and external audiences. They are high-visibility publications that influence university-wide reputation and support multiple short- and long-term goals.
But these individual pieces do not only function independently; they generate greater impact as an integral part of a coordinated program of print and Web materials targeting your audiences and goals. Consequently, they work more effectively when consistent with other major publications representing the university. Design and content should be high quality and both should work toward conveying Tufts institutional brand and messaging initiatives clearly.
Please schedule an appointment with the marketing communications office to discuss your objectives by calling Gail Bambrick at 617-627-2117.
