Communications Planning Guide
This planning guide has been developed by communications professionals from multiple schools and divisions across Tufts. It is intended as a framework to assist anyone engaged in communications at the university–including faculty, staff, students and administrators from schools, institutes, centers and departments–in the development of communications plans for their individual units and programs.
Download the University Communications Planning Guide.
Communications Channels Matrix
The accompanying channels matrix includes the major online, print and in-person communications channels currently available to reach Tufts’ constituencies. The matrix maps each channel to its primary and secondary audiences and includes lead times and contacts for each.
Download the Communications Channels Matrix.
School and Division Communications Leads
In developing their local communications plans, individuals and departments should coordinate with the communications lead within their school or division who can provide guidance on how university-wide strategic priorities and messages are expressed at the school and department levels. Below is a list of communications leads at each school and division.
|Cummings School of Veterinary Medicine||Lorraine Daignault||Marketing Director||Lorraine.Daignault@tufts.edu|
|The Fletcher School||Jessica Smith||Director, Public Relations & Communications||Jessica.Smith@tufts.edu|
|Friedman School of Nutrition Science and Policy||Patrick Connell||Director of Web, Communications and eLearning||Patrick.Connell@tufts.edu|
|Jean Mayer USDA Human Nutrition Research Center on Aging||Deb Dutcher||Communications Specialist||Deborah.Dutcher@tufts.edu|
|School of Arts and Sciences||Heidi Brown||Director of Communications||Heidi Brown@tufts.edu|
|School of Dental Medicine||Michael Chin||Web Content Specialist||Michael.Chin@tufts.edu|
|School of Dental Medicine||Emma Johnson||Communications Coordinator||Emma.Johnson@tufts.edu|
|School of Engineering||Julia Keller||Director of Communications||J.Keller@tufts.edu|
|School of Medicine; Sackler School||Kim Huse||Communications Specialist||Kimberly.Huse@tufts.edu|
|Tisch College||Sarah Shugars||Communications Manager||Sarah.Shugars@tufts.edu|
|University Advancement||Dave Nuscher||Senior Director, Strategic Marketing||Dave.Nuscher@tufts.edu|
|University Advancement||Christine Sanni||Executive Director||Christine.Sanni@tufts.edu|
|University Relations||Jean Ayers||Director, Digital Communications||Jean.Ayers@tufts.edu|
|University Relations||Karen Bailey||Editorial Director, News Publications||Karen.Bailey@tufts.edu|
|University Relations||Lisa Gregory||Director, Marketing Communications||Lisa.Gregory@tufts.edu|
|University Relations||Kim Thurler||Director, Public Relations||Kim.Thurler@tufts.edu|