The Office of Communications and Marketing provides a wide range of strategic communications services through three primary departments:
Editorial: Conveys Tufts’ key messages through print, digital, photography and multimedia and produces the print and online versions of Tufts Magazine, the five Tufts alumni magazines, Blueprint magazine, and the university’s main news and information site, Tufts Now. University Photography provides documentary, news, editorial and event photography for the Tufts community and maintains an online image archive of thousands of Tufts-related photos, which are available to the community free of charge.
Marketing and Branding: Produces a wide range of print and digital communications – from event invitations to integrated marketing campaigns – serving university clients and advancement priorities. The group oversees the university’s visual identity and manages the Tufts homepage and upper level, its main social media channels, the events calendar, and a range of university web applications. We also partner with Tufts Technology Services to provide Drupal web design, development and hosting services to university clients.
Public Relations: Keeps the university’s profile high, positive and in support of the Tufts brand across all external news media. The team also provides issues and crisis management and helps develop special communications plans.